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Coke boosted their brand appeal with a limited time campaign that personalized bottles with names and titles. People rushed out looking for the names of their family and friends to keep, photograph or gift. While coke used the Scarcity appeal, the brand took this campaign a step further by allowing customers to personalize their own Coke bottles and even search their website to see where (or if) their names were on bottles somewhere in the US. * True O False

Coke boosted their brand appeal with a limited time campaign that personalized bottles with names and titles. People rushed out looking for the names of their family and friends to keep, photograph or gift. While coke used the Scarcity appeal, the brand took this campaign a step further by allowing customers to personalize their own Coke bottles and even search their website to see where (or if) their names were on bottles somewhere in the US. * True O False

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Coke boosted their brand appeal with a limited time campaign that personalized bottles with names and titles. People rushed out looking for the names of their family and friends to keep, photograph or gift. While coke used the Scarcity appeal, the brand took this campaign a step further by allowing customers to personalize their own Coke bottles and even search their website to see where (or if) their names were on bottles somewhere in the US. * O True O False
Transcribed Image Text:Coke boosted their brand appeal with a limited time campaign that personalized bottles with names and titles. People rushed out looking for the names of their family and friends to keep, photograph or gift. While coke used the Scarcity appeal, the brand took this campaign a step further by allowing customers to personalize their own Coke bottles and even search their website to see where (or if) their names were on bottles somewhere in the US. * O True O False
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