Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 2
Power Plus is an Electronics Company. Its strategy is to use mass distribution, which in
turn helps mass production, which increases its manufacturing efficiency and lowers the
per-unit cost. This results in lower buying price for the final consumer. What marketing
concept does Power Plus use:
O A. Marketing Concept
O B. Societal marketing
O C. Selling Concept
O D. Production Concept
O E. Product Concept
A Moving to another question will save this response.
rch
DELL
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