Do you think L’Oreal Paris has adapted its integrated marketing communication strategy in the Middle East?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
Problem 1C
Question

Do you think L’Oreal Paris has adapted its integrated marketing communication strategy in the Middle East?

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