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Find 3 different brands that would use 3 different types of media scheduling: Continuous, Flighting and Pulsing. A. Why would these different brands employ different types of scheduling? Isn't it better to have continuous advertising to keep customer interest alive? Discuss. B. Choose one of these brands. If you were the marketing manager of this brand, which major media types would you use? Why?

Find 3 different brands that would use 3 different types of media scheduling: Continuous, Flighting and Pulsing. A. Why would these different brands employ different types of scheduling? Isn't it better to have continuous advertising to keep customer interest alive? Discuss. B. Choose one of these brands. If you were the marketing manager of this brand, which major media types would you use? Why?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Find 3 different brands that would use 3 different types of media scheduling: Continuous, Flighting and Pulsing. A. Why would these different brands employ different types of scheduling? Isn't it better to have continuous advertising to keep customer interest alive? Discuss. В. Choose one of these brands. If you were the marketing manager of this brand, which major media types would you use? Why?
Transcribed Image Text:Find 3 different brands that would use 3 different types of media scheduling: Continuous, Flighting and Pulsing. A. Why would these different brands employ different types of scheduling? Isn't it better to have continuous advertising to keep customer interest alive? Discuss. В. Choose one of these brands. If you were the marketing manager of this brand, which major media types would you use? Why?
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