MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 12.6, Problem 12.7LR
Summary Introduction

To determine: The focus of what management is the matching demand with capacity.

Introduction:

Capacity management incorporates the service elements of promotion mix with effort to impact customer demand.

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