MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Concept explainers

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Chapter 12.3, Problem 12.3LO
Summary Introduction

To explain: The customer purchase and estimate service.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides services to satisfy customers’ needs by paying money or something that creates value.

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