MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 12, Problem 5AMK
Summary Introduction

To outline: The deposit service that Person X makes at the neighbourhood bank.

Introduction:

Service is consideredas an invisible activity or advantage that a company provides different services to satisfythe customers’needs by paying money or something that creates avalue.

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Assume you are a manager of a bank. How you will safeguard the deposits of the customers from financial losses Explain reasons for your answer.
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