MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 12.1, Problem 12.1LO
Summary Introduction
To determine: The four unique elements of service.
Introduction:
Service is considered to be an invisible activity or advantage that a company provides services to satisfy customers’ needs by paying money or something that creates value.
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Describe four unique elements of services.
the four unique elements to services include
What is a service?
Chapter 12 Solutions
MARKETING >CUSTOM< (PB)
Ch. 12.1 - Prob. 12.1LOCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.1LRCh. 12.2 - Prob. 12.2LRCh. 12.2 - Prob. 12.3LRCh. 12.3 - Prob. 12.3LOCh. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.4LRCh. 12.4 - Prob. 12.5LRCh. 12.5 - Prob. 12.5LO
Ch. 12.6 - Prob. 12.6LOCh. 12.6 - Prob. 12.6LRCh. 12.6 - Prob. 12.7LRCh. 12.6 - Prob. 12.8LRCh. 12 - Prob. 1AMKCh. 12 - Idle production capacity may be related to...Ch. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 6AMKCh. 12 - Prob. 7AMKCh. 12 - Prob. 8AMKCh. 12 - Prob. 9AMKCh. 12 - Prob. 10AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 4VCCh. 12 - Prob. 5VC
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Similar questions
- Develop a marketing strategy that addresses the unique dimensions and characteristics of services, related the service marketing tool "Hubspot"arrow_forwardMarketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability. How does each of these characteristics potentially impact the development and execution of marketing plans?arrow_forwardExplain the four service gaps identified by the ServiceGaps Modelarrow_forward
- Identify and eloborate on the four unique characteristics of services. Also detail how marketers can overcome marketing challenges that emerge from each of the service characteristic.arrow_forwardHow do service elements contribute to building long-term relationships with customers?arrow_forwardDiscuss the different dimensions of service quality? How do the five dimensions of service quality play a role in customer satisfaction?arrow_forward
- What are the four main purposes service environments fulfill?arrow_forwardIn marketing of services, managers must be conversant with the characteristicsof services that differentiate them from goods marketing. Describe, using examples, any five characteristics of services.arrow_forwardWhat is a service? What are the important charaaeristics of services that make them different from goods?arrow_forward
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