The marketing activities that address 4 I’s as they relate to the service of Person X. Introduction: Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

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Answer 1

Question

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

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Though goods and services are both types of products, they present different marketing challenges. Using a service with which you are familiar, identify how unique characteristics of services in general are manifested for your service. Develop recommendations for marketing the service that can overcome the marketing challenges related to these service characteristics.

Service create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services?

Explain how service quality is measured and its importance in customer satisfaction and retention.

Answer 2

Question

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

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Answer 3

Question

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

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Answer 4

Question

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

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Answer 5

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

Answer 6

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Answer 7

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Answer 8

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

Answer 9

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

Answer 10

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Answer 11

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Answer 12

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Answer 13

Ch. 12.1 - Prob. 12.1LO Ch. 12.2 - Prob. 12.2LO Ch. 12.2 - Prob. 12.1LR Ch. 12.2 - Prob. 12.2LR Ch. 12.2 - Prob. 12.3LR Ch. 12.3 - Prob. 12.3LO Ch. 12.4 - Prob. 12.4LO Ch. 12.4 - Prob. 12.4LR Ch. 12.4 - Prob. 12.5LR Ch. 12.5 - Prob. 12.5LO

The marketing activities that address 4 I’s as they relate to the service of Person X. Introduction: Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Solution Summary: The author explains that marketing activities address 4 I's as they relate to the service of Person X: Intangibility, Inconsistency, Inventory, People, Process, and Physical Environment.

Concept explainers

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

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Chapter 12 Solutions

The marketing activities that address 4 I’s as they relate to the service of Person X. Introduction: Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Solution Summary: The author explains that marketing activities address 4 I's as they relate to the service of Person X: Intangibility, Inconsistency, Inventory, People, Process, and Physical Environment.

Concept explainers

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X. Introduction: Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

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Chapter 12 Solutions

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.