MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 12, Problem 1BYMP
Summary Introduction

To develop: An internal marketing program, which will ensure that the employees are prepared to deliver the supplementary and core services.

Introduction:

Internal marketing occurs within the organization that includes the activities of employees of all the levels in the management.

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