MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
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Chapter 12.2, Problem 12.1LR
Summary Introduction

To determine: The 4 I’s of service.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides services to satisfy customers’ needs by paying money or something that creates value.

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