ii. Message distribution infrastructure. iii. Electronic publishing infrastructure. iv. Business service infrastructure. V. Electronic commerce applications. (b) Using the famous economist Ronald Coase theory, describe what is meant by Reduction of Buyers Transaction costs. (5 marks) (c) By way of giving examples, the meaning of Commoditization and efficient markets. (5 marks (a) You have just been appointed to the role of Strategy management and you are tasked to lead the Government parastatal BOFINET to greater levels (using electronic commerce) by assessing the current technologies that Botswana as a country has already invested in. It is obvious that electronic commerce is built on top of a number of different technologies that create a layered, integrated infrastructure that permits the development and deployment of electronic commerce applications. The fact of the matter is that each layer is founded on the layer below it and cannot function without it. To be specific these layers are five (5) in number and they are: National information infrastructure; Message distribution infrastructure; Electronic publishing infrastructure; Business service infrastructure; and finally, Electronic commerce applications. You are expected to describe to the rest of management what these five layers mean, and considering how they depend on each other. (15 marks) i. National Information infrastructure (NII).
ii. Message distribution infrastructure. iii. Electronic publishing infrastructure. iv. Business service infrastructure. V. Electronic commerce applications. (b) Using the famous economist Ronald Coase theory, describe what is meant by Reduction of Buyers Transaction costs. (5 marks) (c) By way of giving examples, the meaning of Commoditization and efficient markets. (5 marks (a) You have just been appointed to the role of Strategy management and you are tasked to lead the Government parastatal BOFINET to greater levels (using electronic commerce) by assessing the current technologies that Botswana as a country has already invested in. It is obvious that electronic commerce is built on top of a number of different technologies that create a layered, integrated infrastructure that permits the development and deployment of electronic commerce applications. The fact of the matter is that each layer is founded on the layer below it and cannot function without it. To be specific these layers are five (5) in number and they are: National information infrastructure; Message distribution infrastructure; Electronic publishing infrastructure; Business service infrastructure; and finally, Electronic commerce applications. You are expected to describe to the rest of management what these five layers mean, and considering how they depend on each other. (15 marks) i. National Information infrastructure (NII).
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
Problem 1C
Question

Transcribed Image Text:ii.
Message distribution infrastructure.
iii. Electronic publishing infrastructure.
iv.
Business service infrastructure.
V.
Electronic commerce applications.
(b) Using the famous economist Ronald Coase theory, describe what is meant by Reduction
of Buyers Transaction costs.
(5 marks)
(c) By way of giving examples, the meaning of Commoditization and efficient markets.
(5 marks

Transcribed Image Text:(a) You have just been appointed to the role of Strategy management and you are tasked to
lead the Government parastatal BOFINET to greater levels (using electronic commerce)
by assessing the current technologies that Botswana as a country has already invested in.
It is obvious that electronic commerce is built on top of a number of different technologies
that create a layered, integrated infrastructure that permits the development and
deployment of electronic commerce applications. The fact of the matter is that each layer
is founded on the layer below it and cannot function without it. To be specific these layers
are five (5) in number and they are: National information infrastructure; Message
distribution infrastructure; Electronic publishing infrastructure; Business service
infrastructure; and finally, Electronic commerce applications.
You are expected to describe to the rest of management what these five layers mean, and
considering how they depend on each other.
(15 marks)
i.
National Information infrastructure (NII).
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