1. Which of following is a correct statement? A. Electronic commerce is a resolution in business practice. B. The Web is a friendly and extremely convenient source of information for many customers. C. Cheap personal computers destroyed the typewriter market. D. All of the above. 2. To counter demand risk, organisations need to be A. flexible. B. adaptive. C. Continually searching for new markets. D. All of the above. 3. Key features of the internet which make it a revolutionary force in the economy are: A. Speed of information transfer and the increasing speed of economic transactions. B. Time compression of business cycles. C. A and B. D. none of the above.

TRUE or FALSE: Write T if the statement is correct; and F if the statement is false on the space provided before each number: _1. Negotiation with retailers is a pull promotional strategy where retailers are persuaded to sell a product to the end consumer. _2. Marketing control involves outlining the action plan of the company. _3. Distribution channels determine where and when the product will be available to customers and end consumers. _4. Survival pricing becomes the main pricing objective of companies when they are in deep competition with others. 5. Brand awareness is considered in establishing performance standards while product feature recall is not. _6. Failure to meet demand is indicated by insufficient supply of the product and inability to deliver a service. _7. Once a plan is implemented, it is also necessary to monitor if the objectives of the company have been met.

Protecting intellectual property rights is a function of _________________.   a. Risk management   b. Quality problems   c. Innovating   d. Economic Conditions   e. None of the above

Problems of being understocked are     a. turning away customers who may become dissatisfied ex-customers.     b. opportunity losses.     c. under-utilized space.     d. all of these.     e. a and b only.

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_______ Category management isa. a producer deciding which category to concentrate on for the next season.b. a retailer asking the supplier in a particular category how to stock the shelves.c. when suppliers tell the manufacturer which category to produce more of.d. when Home Depot decides which category sells the best and decides to concentrate on that category of goods.e. the combined efforts of producers and wholesalers to manage the wholesaler’s inventory

To determine: The  ways in which report writers can ensure that they present their topics objectively and credibly. Introduction: Business requires variours reports to be presented to the consumers regarding the company's perfomance.Some of them are the company's annual report,perfomance report,etc.writers who are specialized and experienced write these reports.a reports is actually written for a specific target audience.Specific information is anlyzed and applied to prepare a report.

Ma4. JE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.   1) A company's business section of the annual report provides vital information about the company's products, its marketing and promotion, sales and distribution strategies, product design and development, manufacturing and quality assurance, and inventory management. 1._______________   2) Learning about what's happening in the industry, markets, general economic conditions, trends in product development, and specific company strategies puts a company's numbers in context and helps you understand why they turned out as they did. 2._________________                  3) Accounting data should paint a picture of the results of implementing a particular business strategy by a company. 3._______________

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14.The final step in the marketing process is ________. a. Understanding the marketplace. b. Building profitable relationships with the customers. c. Capturing value from customers. d. Constructing an integrated marketing program.