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All of them solve. 1.Customer insights are an important outcome of marketing research. True or False   2.A product that offers fewer benefits at a higher price than the competition can be said to have a losing value proposition. True or False   3.Comparative advertising is focused on comparing a product’s benefits to its costs. True or False   4. In a SWOT analysis, both strengths and opportunities are internal to the organization. True or False

All of them solve. 1.Customer insights are an important outcome of marketing research. True or False   2.A product that offers fewer benefits at a higher price than the competition can be said to have a losing value proposition. True or False   3.Comparative advertising is focused on comparing a product’s benefits to its costs. True or False   4. In a SWOT analysis, both strengths and opportunities are internal to the organization. True or False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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All of them solve.

1.Customer insights are an important outcome of marketing research. True or False

 

2.A product that offers fewer benefits at a higher price than the competition can be said to have a losing value proposition. True or False

 

3.Comparative advertising is focused on comparing a product’s benefits to its costs. True or False

 

4. In a SWOT analysis, both strengths and opportunities are internal to the organization. True or False

 

 

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