n advertisement for a new vacuum cleaner, The marketers claim that the machine only cleans the floor but sanitizes it at the same time. The marketer is trying to create strategy of the multi attribute Ositive attitude For the vacuum cleaner by using del. a. Change perception of an attribute level b. Introduce a new attribute c. Change evaluation of an attribute d. None of the stated options 1 stomers can judge price gouging by a. Internal reference price b. Opportunistic price hike by seller c. Differential pricing to different customers d. All stated options

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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please andwer within 30 minutes. please answer both the questions in details also tell why other options are wrong.
In an advertisement for a new vacuum cleaner, The marketers claim that the machine
not only cleans the floor but sanitizes it at the same time. The marketer is trying to create
a positive attitude For the vacuum cleaner by using
strategy of the multi attribute
model.
a. Change perception of an attribute level
b. Introduce a new attribute
c. Change evaluation of an attribute
d. None of the stated options
Customers can judge price gouging by
a. Internal reference price
b. Opportunistic price hike by seller
c. Differential pricing to different customers
d. All stated options
Transcribed Image Text:In an advertisement for a new vacuum cleaner, The marketers claim that the machine not only cleans the floor but sanitizes it at the same time. The marketer is trying to create a positive attitude For the vacuum cleaner by using strategy of the multi attribute model. a. Change perception of an attribute level b. Introduce a new attribute c. Change evaluation of an attribute d. None of the stated options Customers can judge price gouging by a. Internal reference price b. Opportunistic price hike by seller c. Differential pricing to different customers d. All stated options
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