AVOID PLAGIARISM 1. What is Big Data and what is its role inmarketing?2. What are the benefits and limitations ofusing Big Data?3. Cite an example of a company that usesBig Data and how it affects the marketingside of the organization.4. Illustrate how a small business cangather and make use of Big Data toimprove its marketing strategies. Youmay cite a business or industry forreference.

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MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

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1. What is Big Data and what is its role in marketing? 2. What are the benefits and limitations of using Big Data? 3. Cite an example of a company that uses Big Data and how it affects the marketing side of the organization.