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1. What is Big Data and what is its role in marketing? 2. What are the benefits and limitations of using Big Data? 3. Cite an example of a company that uses Big Data and how it affects the marketing side of the organization.

1. What is Big Data and what is its role in marketing? 2. What are the benefits and limitations of using Big Data? 3. Cite an example of a company that uses Big Data and how it affects the marketing side of the organization.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. What is Big Data and what is its role in marketing? 2. What are the benefits and limitations of using Big Data? 3. Cite an example of a company that uses Big Data and how it affects the marketing side of the organization. 4. Illustrate how a small business can gather and make use of Big Data to improve its marketing strategies. You may cite a business or industry for reference.
Transcribed Image Text:1. What is Big Data and what is its role in marketing? 2. What are the benefits and limitations of using Big Data? 3. Cite an example of a company that uses Big Data and how it affects the marketing side of the organization. 4. Illustrate how a small business can gather and make use of Big Data to improve its marketing strategies. You may cite a business or industry for reference.
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