Whether positive and negative reviews would affect the purchasing decision of Person X. Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

Question

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Answer 1

Question

Chapter 9, Problem 5DRQ

a)

Summary Introduction

To determine: Whether positive and negative reviews would affect the purchasing decision of Person X.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

b)

Summary Introduction

To determine: The reasons why customers take the time to write a review about the product.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

c)

Summary Introduction

To determine: Whether Person X would respond to a feedback button or not.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

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Students have asked these similar questions

Consider the illustration below. a/Briefly design a short section of a survey questionnaire , with only three questions, to identify the most important attributes when customers are choosing a coffee shop and how they would rank the importance of the attributes. b/ explain how you would analyse and interpret the data for the three questions designed.

Assume you are the owner of a restaurant. Create a questionnaire showing appropriate options to measure customer satisfaction or customer experience with respect to the restaurant food and service. Keep in mind a suitable flow of questions while creating the questionnaire. The following types of questions can be included in the survey: • Dichotomous (2 options, example Yes/ No) • Single select (select only 1 option) • Multiple choice (example: select all that apply) • Scales (example: Excellent-Average-Poor, Strongly agree-Agree-Neutral-Disagree-Strongly disagree) Criteria Correct flow of questions Appropriate options given along with questions Questions included matches survey objectives Questions’ vocabulary suitable to industry mentioned

What are the steps in this procedure We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands.

Answer 2

Question

Chapter 9, Problem 5DRQ

a)

Summary Introduction

To determine: Whether positive and negative reviews would affect the purchasing decision of Person X.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

b)

Summary Introduction

To determine: The reasons why customers take the time to write a review about the product.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

c)

Summary Introduction

To determine: Whether Person X would respond to a feedback button or not.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

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Answer 3

Question

Chapter 9, Problem 5DRQ

a)

Summary Introduction

To determine: Whether positive and negative reviews would affect the purchasing decision of Person X.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

b)

Summary Introduction

To determine: The reasons why customers take the time to write a review about the product.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

c)

Summary Introduction

To determine: Whether Person X would respond to a feedback button or not.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

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Answer 4

Question

Chapter 9, Problem 5DRQ

a)

Summary Introduction

To determine: Whether positive and negative reviews would affect the purchasing decision of Person X.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

b)

Summary Introduction

To determine: The reasons why customers take the time to write a review about the product.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

c)

Summary Introduction

To determine: Whether Person X would respond to a feedback button or not.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

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Answer 5

Chapter 9, Problem 5DRQ

a)

Summary Introduction

To determine: Whether positive and negative reviews would affect the purchasing decision of Person X.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

b)

Summary Introduction

To determine: The reasons why customers take the time to write a review about the product.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

c)

Summary Introduction

To determine: Whether Person X would respond to a feedback button or not.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

Answer 6

Chapter 9, Problem 5DRQ

a)

Summary Introduction

To determine: Whether positive and negative reviews would affect the purchasing decision of Person X.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

Answer 7

Chapter 9, Problem 5DRQ

a)

Summary Introduction

To determine: Whether positive and negative reviews would affect the purchasing decision of Person X.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

Answer 8

b)

Summary Introduction

To determine: The reasons why customers take the time to write a review about the product.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

Answer 9

b)

Summary Introduction

To determine: The reasons why customers take the time to write a review about the product.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

Answer 10

c)

Summary Introduction

To determine: Whether Person X would respond to a feedback button or not.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

Answer 11

c)

Summary Introduction

To determine: Whether Person X would respond to a feedback button or not.

Introduction: Product reviews would mostly available in the shopping websites that helps the customers to aware about the products, its positives, and negatives. The customers can be able to rate and comment about the product in the site. Other customers who are willing the same product can read the comments and evaluate the ratings to make purchasing decisions.

Answer 12

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Answer 13

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Answer 14

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Answer 15

Ch. 9.10 - Prob. 1RQ Ch. 9 - Prob. 1DRQ Ch. 9 - Prob. 2DRQ Ch. 9 - Prob. 3DRQ Ch. 9 - Prob. 4DRQ Ch. 9 - Prob. 5DRQ Ch. 9 - Prob. 6DRQ Ch. 9 - Prob. 7DRQ Ch. 9 - Prob. 8DRQ Ch. 9 - Prob. 9DRQ

Solution Summary: The author explains that positive and negative reviews would affect the purchasing decision of Person X, as he would go through rating and comments carefully before buying a product.

Concept explainers

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Chapter 9 Solutions