Apple is a global technology company renowned for its innovation and design. To create its products, Apple has established a world class global supply chain to bring their products to market. What strategies is Apple using to source and manufacture its products? How does Apple view its responsibility to its suppliers and those who build its products?

Apple is a global technology company renowned for its innovation and design. To create its products, Apple has established a world class global supply chain to bring their products to market. What strategies is Apple using to source and manufacture its products? How does Apple view its responsibility to its suppliers and those who build its products?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 10DRQ

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Avion, Inc. Susan Dey and Bill Mifflin, procurement managers at Avion, Inc., sat across from each other and reviewed a troubling performance report concerning a key supplier, Foster Technologies. The report detailed the deteriorating performance of Foster Technologies in the areas of material quality and on-time delivery. At this point, Kevin ODonnell, another procurement manager, entered the room. Explain the role of performance measurement in managing supply chain activities.