Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.14MA
Summary Introduction

Case summary:

Company N, a video streaming service is expanding all over the globe. By the end of 2016, Company N currently has services in 50 countries and wants to expand its services to 200 countries. Company N tends to face many challenges such as inadequate household income and lesser percentage of households with high-speed internet connections. It also faces language challenges in Country F. The next countries to have Company N are Country I, Country S, and Country P. The offerings of Company N services will be at a price of €7.99 per month, which is converted to $8.97 during the period of expansion.

To determine: The market sales potential using current exchange rate between euros and dollars.

Introduction:

Market demand refers to the total volume a group of consumers buys in a defined time. Defined geographical area defines marketing environment under a specified mix and level of efforts of industry marketing.

Summary Introduction

To discuss: Whether the dollar is strong or weak when compared to euro.

Summary Introduction

To discuss: The reason why companies based in Country U is concerned when dollar is stronger than other currencies.

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Refer to the image below 1. How was the structure of the foreign exchange market works.? Give an example on each structure.
Please help with a discussion on question #2. The base country is Nevis and the countries trading to is Australia, Columbia and Germany. Explain why would it be more profitable to trade in USD rather than XCD and how can the MNC benifit from the trading countries currencies. Use an echange rate table or chart to help strenghten your point You are asked to simulate your own multinational corporation (MNC).You are required to justify the form of their own MNC, based in the Caribbean, which tradeswith three countries outside of the North America region. Students will then examine issues relatedto foreign exchange management within their multinational corporation.This group assignment should address the following:1. The type of MNC, is the exportation of a product soldthrough a distributor2. The main foreign currencies that will be used in the business.3. The foreign exchange exposure of the company and how the company plans to managethis exposure.4. Any current financial issues that…
Describe the role of banking institutions in global trade.  How do they help stimulate global alliances?  When things go wrong between a customer and a supplier, how are issues resolved with these important "middle-men"?
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