Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.8CTE
Summary Introduction
To discuss: The H analysis and the cultural difference of three countries with Country U.
Introduction:
The way to conduct the analysis of the differences of culture among the countries is termed as H analysis.
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Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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