UAV Drone Marketing HighPoint Inc. DECISION ENTRIES - YEAR 10 Product Design AC Camera Marketing UAV Drone Marketing Compensation & Facilities Projected Y10 Performance Average Retail Price ($/unit to direct online customers) Discount Offered to 3rd-Party Online Retailers Help Print Save Decisions $ 1,624 $ 10% $ 1,650 $ 10% North America Europe-Africa Asia-Pacific Latin America $ 1,600 $ 10% $ 1,520 $ 10% Buyer Appeal Variables Generated from Product Design Decisions P/Q Rating 5.6 5.6 5.6 5.6 No. Of Models 2 models 2 models 2 models 2 models Website Product Displays/Info ($000s) $ 4,900 $ 3,000 $ 2,500 $ 2,400 Scoring Measures Year 10 Earnings Per Share $2.42 Return On Equity 13.1% Credit Rating A Image Rating 86 Other Measures Year 10 Investor Expect. $5.50 35.0% A- 75 Change from Y9 Search Engine Advertising (5000s) $ 4,800 $ 3,500 $ 3,200 $ 1,800 16 Retailer Recruitment / Support Budget (5000s) Retailer Recruitment/ Support (per 3rd-party unit sold) Warranty Period (60 days, 90 days, 120 days, 180 days, 1 year) Expected Claim Rate (%) | Repair Cost (5000s) $ 2,000 $ 2,000 $119.05 per unit $138.89 per unit 120 days 120 days $ 1,000 $112.36 per unit 90 days $ 500 $80.65 per unit 90 days 14.5% $3,810.0 14.5% $3,030.0 10.2% $1,440.0 10.2% $1,080.0 Net Revenues (5000s) 643,956 -1.1%
UAV Drone Marketing HighPoint Inc. DECISION ENTRIES - YEAR 10 Product Design AC Camera Marketing UAV Drone Marketing Compensation & Facilities Projected Y10 Performance Average Retail Price ($/unit to direct online customers) Discount Offered to 3rd-Party Online Retailers Help Print Save Decisions $ 1,624 $ 10% $ 1,650 $ 10% North America Europe-Africa Asia-Pacific Latin America $ 1,600 $ 10% $ 1,520 $ 10% Buyer Appeal Variables Generated from Product Design Decisions P/Q Rating 5.6 5.6 5.6 5.6 No. Of Models 2 models 2 models 2 models 2 models Website Product Displays/Info ($000s) $ 4,900 $ 3,000 $ 2,500 $ 2,400 Scoring Measures Year 10 Earnings Per Share $2.42 Return On Equity 13.1% Credit Rating A Image Rating 86 Other Measures Year 10 Investor Expect. $5.50 35.0% A- 75 Change from Y9 Search Engine Advertising (5000s) $ 4,800 $ 3,500 $ 3,200 $ 1,800 16 Retailer Recruitment / Support Budget (5000s) Retailer Recruitment/ Support (per 3rd-party unit sold) Warranty Period (60 days, 90 days, 120 days, 180 days, 1 year) Expected Claim Rate (%) | Repair Cost (5000s) $ 2,000 $ 2,000 $119.05 per unit $138.89 per unit 120 days 120 days $ 1,000 $112.36 per unit 90 days $ 500 $80.65 per unit 90 days 14.5% $3,810.0 14.5% $3,030.0 10.2% $1,440.0 10.2% $1,080.0 Net Revenues (5000s) 643,956 -1.1%
Chapter5: Marketing Research And Information Systems
Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers
Problem 1VC
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year 10 of glo bus what should i do?
Transcribed Image Text:UAV Drone Marketing
HighPoint Inc.
DECISION ENTRIES - YEAR 10
Product Design
AC Camera Marketing
UAV Drone Marketing
Compensation & Facilities
Projected Y10 Performance
Average Retail Price ($/unit to direct online customers)
Discount Offered to 3rd-Party Online Retailers
Help
Print
Save Decisions
$ 1,624
$ 10%
$ 1,650
$ 10%
North America Europe-Africa Asia-Pacific Latin America
$ 1,600
$ 10%
$ 1,520
$ 10%
Buyer Appeal Variables Generated from
Product Design Decisions
P/Q Rating
5.6
5.6
5.6
5.6
No. Of Models
2 models
2 models
2 models
2 models
Website Product Displays/Info ($000s)
$ 4,900
$ 3,000
$ 2,500
$ 2,400
Scoring Measures
Year
10
Earnings Per Share
$2.42
Return On Equity
13.1%
Credit Rating
A
Image Rating
86
Other Measures
Year
10
Investor
Expect.
$5.50
35.0%
A-
75
Change from
Y9
Search Engine Advertising (5000s)
$ 4,800
$ 3,500
$ 3,200
$ 1,800
16
Retailer Recruitment / Support Budget (5000s)
Retailer Recruitment/ Support (per 3rd-party unit sold)
Warranty Period (60 days, 90 days, 120 days, 180 days, 1 year)
Expected Claim Rate (%) | Repair Cost (5000s)
$ 2,000
$ 2,000
$119.05 per unit
$138.89 per unit
120 days
120 days
$ 1,000
$112.36 per unit
90 days
$
500
$80.65 per unit
90 days
14.5% $3,810.0
14.5% $3,030.0 10.2% $1,440.0
10.2% $1,080.0
Net Revenues (5000s) 643,956
-1.1%
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