Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.5DQ
Summary Introduction

To discuss: The whole channel view and its importance in the international marketing

Introduction:

Whole channel view is a technique to craft an international channel. This takes all the essential links which is used for allotting the goods and services to the final buyer by the seller.

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