Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.11MA
Summary Introduction

Case summary:

Country I has most deadly roads in the world. Country I does not provide the standard safety features in the entry-level cars, despite many companies offer safety features like antilock brakes and air bags. The companies argue that the customers are not affordable to make the safety features because of the additional costs. So, some companies offer standard safety features; some provide at optional and some do not provide at all because of price competitiveness.

To discuss: Whether safety features in vehicles are necessary in the required place or it is unnecessary for the country which does not require these features.

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