Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.9MA
Summary Introduction
Case summary:
Company R has the next big e-commerce worldwide. When compared to Country U the sales of Country R are less, though it shines well. The private online retailer O’s sale has rapidly increased in two years. Though, Country R’s e-commerce faces lots of issues because of the emerging of international e-commerce.
Therefore, the government of Country R made many controls on international e-commerce such as imposing import duties on the foreign products and the foreign packages cannot be received by the consumers of Country R.
To discuss: The types of barriers present in Country R, which slows down the expansion of international e-commerce.
Introduction:
Buying and selling of goods and services form different countries through electronic media are termed as international e-commerce.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
Chapter 15 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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