Marketing: An Introduction, Student Val...13th EditionGary Armstrong, Philip Kotler Publisher: PEARSONISBN: 9780134421902
Marketing: An Introduction, Student Val...
Solutions for Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Browse All Chapters of This Textbook
Chapter 1 - MarketingChapter 2 - Company And Marketing StrategyChapter 3 - Analyzing The Marketing EnvironmentChapter 4 - Managing Marketing InformationChapter 5 - Understanding Consumer And Business Buyer BehaviorChapter 6 - Customer Value-driven Marketing StrategyChapter 7 - Products, Services, And BrandsChapter 8 - Developing New ProductsChapter 9 - PricingChapter 10 - Marketing Channels
Sample Solutions for this Textbook
We offer sample solutions for Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition) homework problems. See examples below:
Chapter 1, Problem 1.1DQExplanation: Purpose of strategic planning in marketing: The purpose of strategic planning in...Explanation: The examples of how the changing demographic factors affect buyer and his buying...Many companies focus on various researches, like televisions, ratio and newspaper, whereas C Company...The five stages of the consumer buyer decision process are as follows: 1. Need recognition 2....Explanation: The following are the examples of companies that practice the various type of market...Explanation: The list of product of Company P are as follows: Product A Product C Product H Product...Explanation: The term that illustrates the way that a business unit utilizes internet for the...Chapter 9, Problem 1ALC
Explanation: Compare the channels used by Company Z and Company F to reach customers: Distribution...Explanation: The two different stores to shop for a product c are: Corporate chain: These are the...Explanation: The manners in which the integrated marketing communication concept relate to the...Explanation: In general, whenever one hears the name salesperson, the assumption is that they are...Explanation: Person X has purchased a new mobile through direct marketing a month ago. Person X...Country C has a huge population compared to other countries. It paves a way for many foreign...Explanation: Once, Person X has suffered a marketing abuse from a cosmetics company. The information...
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