Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 10, Problem 1ALC
Summary Introduction
To discuss: Company Z and Company F channels and compare them. Illustrate a diagram showing the types of intermediaries in every channel and the channel system used by each company.
Introduction:
A marketing intermediary is a firm or person that connects the producers to other middlemen’s or the ultimate buyer. Intermediaries help a firm to sell, make the products available to the customers when required, and promote the products.
Expert Solution & Answer
Explanation of Solution
Compare the channels used by Company Z and Company F to reach customers:
Distribution channel:
- Company Z retails its product through various websites, such as z.com and uses social media to make their products more popular. The product reaches to the customers and provides brand image for the product with the help of this channel.
- Company F reaches its customers through advertising through television, pamphlets and so on and that includes social media to popularize their brands.
Diagram showing the intermediaries of Company F:
Diagram showing the intermediaries of Company Z:
Channels systems of Company F and Company Z:
Both the companies use the same channel system called the vertical marketing system.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
State why the owner is considering using e-marketing. What benefits can e-marketing bring?
Chapter 10 Solutions
Marketing: An Introduction (13th Edition)
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