Chapter 10, Problem 10.10MA

Summary Introduction

Case summary:

Earlier, the only option for authors was to publish their novels they have to go through traditional publishing houses to get the printing work done but later technology has turned and there are several changes in the publishing industry. Even though aspiring authors might sell their books through traditional channels like book stores and so on, which was only day dream for most of them.

However, technology has changed everything where everyone is likely to get information through internet and social media. Publishing Company AK, the familiar self-publisher but other like Company SW and Company FP have equal services with many authors and titles. In recent times, e-readers are increasing with the majority of 40% that create an opportunity for the authors wanting to publish their work for the keen readers.

For example, after a new change in technology authors like CB started her own online network to publish her books.

Characters in the case:

• Company AK publishers
• Company SW publishers
• Company FP publishers

Introduction:

A distribution channel is the process of transferring goods or services to the end customer with the help of intermediaries or directly by organization.

To determine: The channel of distribution that impacted other industries dramatically by mobile, social media and online.