Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.17VC
Summary Introduction
Case summary:
Company P is the one of the top I Industry that focuses on innovation. Company P was the 1st company to offer installment payment of premium, 24/7 customer service, and drive-in claim service. But Company’s P important move is its way of distribution channel. Most of the I companies distribute their policies by direct contact with customer or intermediary agents; Company P was the 1st company to do both.
Later in 1980s, Company P distribution channel included 800 agency number channels. 2 years ago, Company P was the 1st company to start digital media by creating website. Soon after its 1st insurance, policy was auto insurance policy online. Today, customers manage everything through Company P’s website from managing their account information to directly reporting the claims.
Characters in the case:
- Company P
- Company I
Introduction:
A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved from delivery of a product to final consumers. It is divided into two parts namely downstream and upstream partners.
To discuss: The ways that Company P had an impact on I industry.
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Chapter 10 Solutions
Marketing: An Introduction (13th Edition)
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