Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.3DQ
Summary Introduction
To discuss: The three strategies available for defining the number of marketing intermediaries.
Introduction:
A marketing intermediary is a firm or person that connects the producers to other middlemen or the ultimate buyer. Intermediaries help a firm to sell, make the products available to the customers when required, and promote the products.
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Marketing: An Introduction (13th Edition)
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