Concept explainers
Case summary:
Large trucks play an important role in a logistics chain. However, in 2012, $333,000-worth large trucks were crashed, almost 3,800 died, the majority being other vehicle drivers or passengers of other vehicles, and not the truck drivers themselves. In 2014, Company W’s truck driver caused a major accident were he fell asleep after staying awake the whole complete day and crashed the car; one person is dead and the other was critically injured.
In July 2013, Country U’s department of transportation enacted harder hours of service rules. As a result, one report claimed that these rules would bring a loss of $1 billion to the company, while another concluded that company would recognize $500 million in profit from reduced driver death.
The new rules have caused large arguments and have caused hardships for drivers. As one driver stated, “if wheels aren’t turning, you’re not earning”.
To determine: The hours-of-service rules for the Department of Transportation (DOT) trucks and briefly outline the rules of 2013.
Characters in the case:
- Company W
Introduction:
The rules are instructions specified by the government which is mandatory for everyone to follow. If they cross the rules, they have to pay a penalty.
Want to see the full answer?
Check out a sample textbook solutionChapter 10 Solutions
Marketing: An Introduction (13th Edition)
- Briefly explain Business to Consumer (B2C) in perspective of electronic Commerce in your own wordsarrow_forwardWhich areas are covering in perspective of e-commerce.Areas covering in perspective of e-commerce, answer Yes Or No 1.E- Trust 2.E- Loyalty 3.E- Satisfaction 4.E- Privacy 5.E- Security 6.E- Service Quality 7.E- Payments 8.Business to Consumer (B2C) 9.Business to Business (B2B) 10.Consumer to Consumer (C2C) explain, how authors relate the above areas (where you mentioned “Yes” in above table) with E-Commercearrow_forwardAirAsia has recently launched its own ride hailing app in the Malaysian market called AirAsia Ride. To increase the number of users to the service, AirAsia Ride needs to encourage more drivers to sign up to the platform. Discuss, from the consumer perspective why it is important that AirAsia Ride has many drivers as possible on the Using the Hierarchy of Effects Model, discuss how AirAsia Ride can encourage riders to sign up to thearrow_forward
- E-commerce has boomed recently. This pattern's main causes? Will it continue? How come?arrow_forwardIntroduction of Kia companyarrow_forwardGolden arches align interstate highways to alert customers when there is a McDonalds located at next exit. There is no mention of the name McDonalds on these golden arches. The general public, by in large, as well as their customers know that a golden arch represents McDonalds. This refer to: Registered Brand Registered Trademark Registered design Registered logoarrow_forward
- A large number of food delivery apps have become popular across the US in recent years and especially during the pandemic, with Grubhub, EatStreet, Uber Eats and possibly others operating in Lawrence.Imagine you are starting up your own service to challenge those companies in Lawrence only. Come up with one specific thing you could do to compete with them, specifically considering the obstacle that “they were here first”. It can be either a unique feature of your service, a promotional technique, or both. Explain why whatever you propose goes beyond just making your own service attractive, but also allows you to establish long-term competitive advantage in a market currently controlled by other companies.arrow_forwardCovid 19 disease outbreak was indeed a global disaster. This pandemic forced for a change in consumer behavior in almost all the market sectors. The Botswana local restaurant brand 'The Braai Place' had just hit the market to compete with the established international brands like Nandos and others when this disease outbreak hit the world by storm. As a result, consumers were forced to stop from going out to the restaurant but had to rely more on placing their food orders online and they be delivered by the restaurant to the customer's homes. Something that seriously came as a challenge to the local brand that was just gaining its momentum. It had to re-strategize and employ new ways of adapting to this compelling situation where customers orders were now only received, paid for and prepared through an online system. An urgent need for a revamped website, order application system as well as a secure online payment method was what they needed since all the competitors had also responded…arrow_forwardFind five causes for the growth of business-to-consumer (B2C) e-commerce, and briefly describe them.arrow_forward
- A research article on the policy of distributing laptops (With mention of the source)arrow_forwardDefine e-commerce and discuss its key characteristics. Explain how e-commerce differs fromtraditional commerce.arrow_forwardDescribe the conditions when adopting the B2B or the B2C model of e-commerce.arrow_forward
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning