Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.7CTE
Summary Introduction
To develop: The way to overcome the challenges of a company.
Introduction:
A country becoming a developed nation by determining its socio-economic factors is known as emerging markets. An emerging market is a country’s economy that is advancing towards getting to be progressed, as there is some liquidity in local debt and equity markets.
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Is it fair to single out specific products for restrictions such as New York City’s proposed size cap on soft drinks? Discuss this argument from all sides of this issue: government, soft drink marketers, and consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
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GUIDE QUESTIONS: EASTERN AND WESTERN PERSPECTIVES ON THE SELF
1. Who is the influential person in your life that inspired you to take up marketing you have? Explain his or her eastern or western characteristics and how close these characteristics are to you. This influential person must be an actual person, not a fictional character. 2. Because of Western colonialism experienced by the Philippines for several decades, much of our practices and even our identities as Filipinos reflect some western ideals. Thus, the Philippine Culture is now a mixture of Eastern and Western culture. Looking into yourself, which of the two cultures mentioned is most dominant in your identity? Or are you also a mixture of two cultures? Use the discussion concepts as a basis for your explanation. 3. How can you promote cultural empathy through marketing and future profession?
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Marketing: An Introduction (13th Edition)
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