Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 10, Problem 10.12MA
Summary Introduction

Case summary:

Large trucks play an important role in logistics chain but in 2012, $333,000 large trucks were crashed, where almost 3,800 were dead, and the majority being other vehicle drivers or passengers of other vehicles were not the truck drivers. In 2014, Company W truck driver caused a major accident were he feel asleep after being awake for the complete day and crashed the car, where one person is dead and other was injured critically.

In July 2013, the Country U department of transportation’s enacted harder hours of service rules. As a result, one report claimed that these rules would bring a loss of $1 billion to the company, while another concluded that company would recognize $500 million in profit from reduced driver death.

The new rules have caused large argument and caused hardships for drivers. As one driver stated “if wheels aren’t turning, you’re not earning”.

Characters in the case:

  • Company W

Introduction:

The rules are specified by government which are mandatory for everyone to follow. If they cross the rules, they have to pay penalty.

To discuss: In one’s aspect, is it ethical for T Industry to repeal the rules.

Blurred answer
Students have asked these similar questions
virtual reality online car exhibition
History of Auto pilot in Aviation
Define e-commerce?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning