Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.12MA
Summary Introduction
Case summary:
Large trucks play an important role in logistics chain but in 2012, $333,000 large trucks were crashed, where almost 3,800 were dead, and the majority being other vehicle drivers or passengers of other vehicles were not the truck drivers. In 2014, Company W truck driver caused a major accident were he feel asleep after being awake for the complete day and crashed the car, where one person is dead and other was injured critically.
In July 2013, the Country U department of transportation’s enacted harder hours of service rules. As a result, one report claimed that these rules would bring a loss of $1 billion to the company, while another concluded that company would recognize $500 million in profit from reduced driver death.
The new rules have caused large argument and caused hardships for drivers. As one driver stated “if wheels aren’t turning, you’re not earning”.
Characters in the case:
- Company W
Introduction:
The rules are specified by government which are mandatory for everyone to follow. If they cross the rules, they have to pay penalty.
To discuss: In one’s aspect, is it ethical for T Industry to repeal the rules.
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Why all app now is ask us to pay ? Now there is a scammer app or website that claims to be free but it's not why ? now app is ask money i m frustrated
I need help completing the chart below
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
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Marketing: An Introduction (13th Edition)
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