Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.8CTE
Summary Introduction
To discuss: The last mile for Industry T,, the changes made in last mile in the recent years, and to forecast its future. The major players in last miles and the manner in which the idea of net-neutrality fits in.
Introduction:
The term last mile is used to define the short geographical division for the delivery of media services and communication, or distribution of products to customers situated in dense areas. Its logistics tend to be costly and complex.
Internet service suppliers treat all the data on internet with similarly and this kind of data is known as net neutrality.
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E-commerce Is Growing – Are You Growing with It?
By the end of 2019, e-commerce was a fast-growing business channel continuously evolving and adapting to ensure revenue growth and profitability of businesses of all sizes. For some organizations, an e-commerce strategy was a no-brainer. Implementing the right technology and effective supply chain solutions to ensure customer satisfaction and boost sales. For other organizations, adoption was slower and sometimes non-existent. But even in those cases, business leaders were aware e-commerce was inevitably on the horizon, however far they perceived it to be.
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According to a…
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Marketing: An Introduction (13th Edition)
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