Concept explainers
To discuss: The examples of how the changing demographic factors affect Person X and his buying behavior.
Introduction:
Demographic factors deals with individual’s age, family, income, education and marital status.
Explanation of Solution
The examples of how the changing demographic factors affect buyer and his buying behavior:
The change of demographic environment affects both the individual and business.
The one of the main examples is age, race, and sex.
The demographic factors affect the buyer and his buying behavior. Marketing uses the advertisement as a tool to influence the buyers. The age, race, and sex are the main medians to influence them. The products are categorized according to the age, race and sex of the people.
For example: Advertising a deodorant by making a woman fall in love with the fragrances.
This affects the buyers easily as women cannot be influenced with the fragrances. Demographic factors affect both the buyer and his buying behavior whether the marketed product is worth to purchase.
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Chapter 3 Solutions
Marketing: An Introduction (13th Edition)
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- — Answer the question properlyarrow_forwardHow does this marketing course or text provide value to you as a consumer?arrow_forwardWhether we realize it or not, our culture, our family, our norms have significant actions on our behaviors. Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior. For example, my mother always used Tide detergent. Because of this influence on me growing up, I use Tide detergent. Are there better detergents out there? Probably, but because of the familiarity of my mother using Tide, I probably will not try another brand. This next example is really "silly". My dad did not like Chevrolets, at all! Because of the cultural family influence I have never purchased a Chevrolet and now my two daughters have never purchased a Chevrolet. Is there any science or logical reasoning behind the consumer decision? NO....and for all I know Chevrolets could be better than other vehicles. Think of how hard this is for a business or product that is…arrow_forward
