Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.4DQ
Summary Introduction
To compare and contrast: The core beliefs/ values and secondary beliefs/values.
Introduction:
Cultural environments are of institutions, and other factors, where the society’s basic value, preference, behavior, and perceptions are gets affected.
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