Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.12MA
Summary Introduction
Case summary
Genetically modified organisms (GMOs) are organisms that are used to produce herbicide-resistant plants. It becomes mandatory to have a GMO label on all the packed products. This label came into force in many countries. Because of labelling threat, many companies look for an alternative to change to mutagenesis. This is to create herbicide-resistant crops.
To discuss: Whether it is wise for the manufacturers to fight mandatory labeling.
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Marketing: An Introduction (13th Edition)
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