Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 3, Problem 3.16VC
Summary Introduction
Case summary:
B Company is a big fast-food burger restaurant that is exclusively for fries and burgers. The business of B Company gradually decreases as people become little conscious on their health, as it involves more fatty and high-calorie foods.
Later, B Company came up with an idea of low-fatty fries to bring the health-conscious consumers. This type of French fries is known as “satisfries”. However, this is not enough for the company to make the healthy food lovers happy. Satisfries were considered less than the fry fiasco.
Characters in the case:
B Company.
To discuss: Whether B Company creates the customer value or chases the trends.
Introduction:
Marketing environmental forces are classified among 5 areas:
- Political and regulatory environment
- Economic environment
- Competitive environment
- Technological environment
- Social and cultural environment
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
with Satisfries, has Burger King truly created customer value, or is it just chasing trend? Explain
Considering marketing environment forces, describe how Burger King went about developing its new Satisfries. With Satisfries, has Burger King truly created customer value, or is it just chasing trends?
evaluate the effectiveness of DeBeers' marketing strategies and positioning. Identify factors that contribute to its success as well as areas where there is room for improvement. Recommend strategies for enhancing DeBeers' market presence and addressing challenges, including innovative marketing approaches, potential new market segments, and emerging trends. Simply put, what did they do well, where did they fall short, why did these things happen, and what would you recommend for the future?
Chapter 3 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Similar questions
- Breifly discuss the following- In what ways has the lodging consumer changed, and how does Airbnb’s customer value-proposition meet this change?arrow_forward1. Based on information drawn from the case, elaborate how Adidasstrategized its “Word-of-Mouth Marketing” in details. Your answershould help clarify the differences between Viral Marketing andBuzz Marketing.arrow_forwardHow did you grow as a marketing thinker ? (Consider what you learned, and what skills you have developed, changes in your mindset and knowledge, and about how what you learned connects with other content areas and with life).arrow_forward
- 1. What methods does Jones Soda use to market its product? 2. How do these marketing methods help the company compete against the market giants? 3. Write a brief critique of the Jones Soda Web site and comment on its effectiveness as a marketing tool.arrow_forwardPlease watch the YouTube video from Seth Godin (This is Marketing) and Philip Kotler and consider the three key forces driving the new marketing realities(textbook). Evaluate Kotler's perspective and Seth's perspective: you can discuss how they are similar and different or how the three key forces drive the new marketing realities(textbook) likely to change in the future?arrow_forwardWhat is Konica Minolta’s mission?arrow_forward
- What are the marketing opportunities and problems confronting in burger king? Please don't write the answer by hand writingarrow_forwardLet's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.arrow_forwardReleated to apple company answer these questions belowarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
