Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.9MA
Summary Introduction

Case summary:

U and L Companies are a ride-sharing business that is filled with its advanced technology such as creating an app for payment by the customers. Many say that the ride-sharing business of U and L Company has many issues namely kidnapping, riders being attacked, and driver accidents. Thus, in many countries, U and L Companies were banned.

To discuss: The U and L Company’s business model and the role of technology which is used for its success.

Characters in case:

U Company

Summary Introduction

To discuss: The reasons for banning the U and L Companies and their kind of business and arguments to defend them.

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