Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 16, Problem 1ALC
Summary Introduction
To determine: Any instance in which Person X has faced a marketing abuse.
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
Expert Solution & Answer
Explanation of Solution
Once, Person X has suffered a marketing abuse from a cosmetics company. The information that Person X has gained about the product is actually a false information. This was identified only after purchasing the product. However, this false information is not done intentionally as the information gained by Person X about the product is given by a third person, who is not connected with the company. This situation might be faced by few people in general.
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Chapter 16 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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