Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 16, Problem 16.2DQ
Summary Introduction
To discuss: The meaning for planned obsolescence and the respond of marketers for the criticism.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers. (AACSB: Written and Oral Communication)
How does market segmentation differ from market targeting?(AACSB: Written and Oral Communication)
How should marketers respond to the changing environment?(AACSB: Written and Oral Communication)
Chapter 16 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How does the market structure and demand facedby business marketers differ from that faced byconsumer marketers? (AACSB: Written and OralCommunication)arrow_forwardShould marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)arrow_forwardDiscuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them. (AACSB: Written and Oral Communication)arrow_forward
- Explain how marketing is changing with new technologies such as virtual reality. Do you think such new technologies should be used for Converse's newly launched Thermo-Boots? Why or why not? Please no plagiarism.arrow_forwardconsidering marketing environment forces, describe how Burger King went about developing its new Satsfries?arrow_forwardDo you think marketers are to blame for kids getting older younger? Give some other examples that could support marketing’s responsibility in K.G.O.Y. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning)arrow_forward
- Make competitor analysis (pick 3 competitors for current period ) for BeatBox beverages.arrow_forward1. How does Freud’s work on the unconscious mind relate to marketing practice? 2. Enculturation helps us learn the beliefs and behaviors of our own society. Could an external marketer learn the same things through acculturation? 3. What is the basic philosophy behind a lifestyle marketing strategy? 4. How can marketers stay on top of changes in lifestyle trends?arrow_forward“Market Segmentation: Still the Bedrock of Commercial Success” (Source: https://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/) In light of the phenomenal advancements in marketing technology, it is important to dispel some of the popular myths surrounding market segmentation and explain why needs-based segmentation is still the main route to commercial success. The most common objective of modern commercial organizations is the sustainable creation of shareholder value. This can be achieved only by providing shareholders with a total return, from capital growth and dividend yield, that exceeds their risk-adjusted required rate of return for this particular investment. In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution, the 70% of the company’s value that does not…arrow_forward
- Considering marketing environment forces, describe how Burger King went about developing its new Satisfries.arrow_forwardWhich of the five marketing management orientations best applies to Chick-fil-A?arrow_forwardSelect an FTSE 100 company. How much did the company spend on marketing activities in the most recent year for which data are available? What percentage of sales does marketing expenditure represent for the company? Have these expenditures increased or decreased over the past five years? Write a brief report of your findings. (AACSB: Written and Oral Communication; Analytic Reasoning)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios