Company K provides a lease-to-own program that targets the consumers with low-income. Company K is a retailer company, however, few company like Company K has been doing this program for few days. Company S, which has already launched this program mentioned that their program satisfies the low-income consumers. Few critics aroused saying that it is just giving instant satisfaction and exploiting the disadvantaged customers. Characters in given case: Company K Company s To discuss: How few financial institutions are attempting to meet the requirement of “unbanked consumers”

Question

Want to see the full answer?

Answer 1

Question

Chapter 16, Problem 16.12MA

Summary Introduction

Case summary:

Company K provides a lease-to-own program that targets the consumers with low-income. Company K is a retailer company, however, few company like Company K has been doing this program for few days. Company S, which has already launched this program mentioned that their program satisfies the low-income consumers.

Few critics aroused saying that it is just giving instant satisfaction and exploiting the disadvantaged customers.

Characters in given case:

Company K

Company s

To discuss: How few financial institutions are attempting to meet the requirement of “unbanked consumers”

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.

Covid – 19 has changed the future of retail industry. Provide your prediction about the future of retail industry and discuss about it in 500 words. You can you the information from the links belowhttps://home.kpmg/xx/en/home/insights/2020/03/realities-of-retailing-in-covid-19-world.htmlhttps://theconversation.com/covid-19-has-changed-the-future-of-retail-theres-plenty-more-automation-in-store-139025

Once the leader in discount retailing, Kmart long ago took a back seat to Walmart, Target, and others discount chains. But recent efforts to provide value to customers through innovation show that the veteran retailer may still have its edge. To gain a competitive one-up, Kmart started a unique program that combined the benefits of online and brick-and-mortar shopping. When an item that customers wanted to purchase was not in stock at one of its stores, Kmart would ship the item to the customer’s home for free. To launch this program, Kmart unveiled an ad campaign that illustrated an uncharacteristic relevance to younger, tech savvy customers. With the slight-of-mouth message that customers could “ship their pants” (or any of the other 65 million items in Kmart’s inventory) for free, the ad went viral. As a result, Kmart got its message out in spades, entertaining many while offending a few along the way. What kind of customer does the “Ship My Pants” campaign target? How is this…