Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.19MML
Summary Introduction

To discuss: The philosophies, which may assist the marketers, who face ethical issues.

Introduction:

A situation or problem, which needs an organization or a person to select among alternatives, which should be assessed as ethical (right) or unethical (wrong).

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Ethics One unobtrusive measure mentioned in this chapter involved going through consumers' or com- petitors' garbage. Do you think marketers should have the right to do this? Is it ethical?
Identify the ethical valuesmarketers should embrace.
Marketing Baby Carrots Like Junk Food Please read the attached case file and also please answer the CASE QUESTIONS: Does the marketing of baby carrots raise any social or temporal dilemmas? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack?  Explain your answer.(Thank you in advance for your help!)
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