Chapter 16, Problem 16.10MA

Summary Introduction

Case summary:

The Social media F modified its rules by permitting the posts of the teens to become public. In prior to its change, F permitted 13-17 year old individual’s posts to be viewed only by their friends of friends, and only by their friends.

Few criticism on the decision of F arises, few argues that the change in their decision was to monetize children. F’s response for that argument was that the policy change was due to teenagers wish to post publicly. However, few precautions like a warnings was given to the teens before posting it publicly.

Characters in given case:

Company F: A famous social media.

To discuss: Few idea on how marketers could reach F’s demographic.