Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.18MML
Summary Introduction

To discuss: The meaning of consumerism and the rights that the consumers has and the reason for considering the buyers requiring much protection.

Introduction:

An individual, who purchases goods and services for his or her personal consumption or utilisation is a consumer.

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