Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
bartleby

Concept explainers

bartleby

Videos

Textbook Question
Book Icon
Chapter 9, Problem 1ALC
  • An earlier example states that although the average Steinway piano costs $87,000, to those who own one. a Steinway is a great value. Does this fit your idea of value?
Expert Solution & Answer
Check Mark
Summary Introduction

To discuss: Whether the idea of Person X fits his value

Introduction:

The variation between what a customer obtains from a product and what the customer has to give in order to get it known as the customer value.

Explanation of Solution

Given example:

The average cost of purchasing The Piano S is $87,000 and this piano is of a great value.

Explanation:

Person X finds that cost of purchasing the Piano S is $87,000. Person X states that this product is of a great value because it is a handcrafted product and the higher cost always results in a higher quality.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
In a table format, using the seven (7) different themes, summarise the difference betweenmodernism and post modernism.
a. Using the famous economist Ronald Coase theory, describe what is meant by Reductionof Buyers Transaction costsb.  By way of giving examples, the meaning of Commoditization and efficient markets.
(a) Gaborone City Council is sitting on huge amounts of service levy arrears from the public.It is owed more than P5 million in arrears and it is looking at coming up with a number ofmethods that it can adopt in order to make it easy for the Gaborone residents to pay theiroutstanding arrears. The City Council floats an expression of interest for a consultant topresent on the available four methods of electronic payment. It requires that all those thatare extended an invitation to make a presentation, should simply the different methods bygiving examples where possible.Discuss. (b) Describe how a business can maximize revenue and not price.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Inventory Management | Concepts, Examples and Solved Problems; Author: Dr. Bharatendra Rai;https://www.youtube.com/watch?v=2n9NLZTIlz8;License: Standard YouTube License, CC-BY