Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 8, Problem 8.19MML
Summary Introduction
To discuss: The decision that must be made when the company makes a decision to go ahead of commercialization.
Introduction:
Designing an early marketing plan for the purpose of launching a product into the market is called market strategy development.
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