
Concept explainers
Case summary:
The dentists are finding an opportunity in the dental house calls with the aging population and patients The Dental Group B has taken its services in City S and City NY to perform their daily exams and cleaning to root canals. Some of the patients are wealthy and their preference is towards the personal service whereas the other elderly people prefer the personal service.
Recreation of the dental office in the house needs the extra equipments like dental drill, portable X-ray machines, sterile water tanks, lights, and laptop. The cost of the portable X-ray machine is $8,000. It is assumed that the fixed cost of adding the mobile service will rise by $20,000and the desired contribution margin is of 40%.
Introduction:
Costs of production and sales do not vary in the particular period of time is the fixed cost. For example rent, salary, interest should be paid on monthly basis whether the company produces products or not.
To determine: The factors that the dentist must take before providing this service in addition his or her in-office service.

Want to see the full answer?
Check out a sample textbook solution
Chapter 8 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
- One of our favourite products is a mobile phone. One popular brand is the Clear Voice GA8. Theproduct is a midrange mobile handset with amazing features and benefits. Some of the phone’s iconicfeatures include a large 4 GB RAM, 166g weight, a durable Corning Gorilla Glass 3, 25MP cameras, anenhanced octa-core processor, 64GB of internal memory, fast battery charging, and fingerprint sensor.These features make the product an outstanding offering in the midrange phones market. Before itsrelease in 2019, purchasing a handset with similar features was a luxurious venture only left to theelite and wealthy persons in society.The product has a lot of benefits depending on the user. Users enjoy multiple benefits from the ClearVoice GA8. It does not lag due to the inclusion of Mali G72 MP3 in its processor (“A 8,” n.d.). As such,the product allows for the performance of multiple actions simultaneously. The gadget has anexpandable memory of up to 128GB. It, therefore, allows the user to save as…arrow_forwardyear 10 of b glo busarrow_forwardyear 10 of glo bus what should i do?arrow_forward
- year 10 glo bus, what should i do?arrow_forwardList and descrive apple products and services that they offer. What it foes and how much it cost. Include apple services like carplay partnered with car dealership, apple tv and apple play store and many more...arrow_forwardWhat is the direct materials quantity variance?arrow_forward
- Being upper management ECRHS and understanding the impact branding and competitive strategies have on consumer choice. Understanding that our \ goal as a marketing manager is to increase your organization’s appeal to the community. How can I Explain what impact brand had on the marketing strategy. along with Explaining what impact competitors had on the marketing strategy. Describing the relationship between consumer choice and chosen marketing strategies.arrow_forwardBeing upper management ECRHS and understanding the impact branding and competitive strategies have on consumer choice. Understanding that our \ goal as a marketing manager is to increase your organization’s appeal to the community. How can I Explain how the organization and its brand(s) are perceived in the market (e.g., what is the reputation to the public?). And How can I Explain if changes in market share reflect how customers feel about ECRHS. Recommening ways to improve the customer perception of ECRHS in the community.arrow_forwardBeing upper management ECRHS and understanding the impact branding and competitive strategies have on consumer choice. Understanding that our \ goal as a marketing manager is to increase your organization’s appeal to the community. What and Describing how can I decribe 2 largest competitors and how their offerings differ from those of ECRHS. Analyzing the causes of the organization’s lost market share in several areas. along analyzing the pact new entrants would have on the market share for ECRHS. Explaining the key differentiators for ECRHS from competitors and your justifications. along with Recommening ways to increase the number of consumers that will choose ECRHS over community competitors.arrow_forward
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
- Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningFoundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningPurchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage Learning



