Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.1DQ
Summary Introduction
To discuss: The term 'global firm' and the major decisions involved in international marketing.
Introduction:
A firm that operates in more than one country is termed as global firm.
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Chapter 15 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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