Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.1DQ
Summary Introduction
To discuss: The term 'global firm' and the major decisions involved in international marketing.
Introduction:
A firm that operates in more than one country is termed as global firm.
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Explain what is meant by the term global firm and list the major decisions involved in international marketing. (AACSB: Written and Oral Communication)
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Each organization increased research to plan and implement an idea for a business. Identify an opportunity to plan an established brand global expansion. Complete your selected company's global business plan.
Please explain 2 and 3 only, and strictly provide examples, thank you!
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Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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