Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 1BLC
Summary Introduction
To discuss: M company’s standards in CN Country’s market.
Summary Introduction
To discuss: The element of M Company to be standardized.
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