Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.6CTE
Summary Introduction
To discuss: The CPI reports of Countries A, D, J, M, NZ, S and US.
Introduction:
Corruption perception index (CPI) was published by transparency international in the year 1995. This ranks the countries according to their corruption level.
Summary Introduction
To discuss: Implication of index on US-based companies running business in these countries.
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Chapter 15 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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